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Consideration Span: The Unusual Paradox



eLearning In The Time Of Consideration Span Issues

For a very long time, we now have been advised the story of the diminishing consideration span of learners throughout ages, the well-known goldfish experiment, the related findings, and the way studying designers ought to deal with creating extremely participating studying content material. Now some questions:

  • Recreation of Thrones—the present—what number of seasons and what number of episodes?
  • Traditional sitcoms, like Pals and Seinfeld—what number of seasons and what number of episodes?

These are simply two examples from a world of leisure that has been utterly turned on its head by OTT/streaming platforms competing with one another to create new content material or to deliver widespread tv exhibits from one other period onto their streaming service. Phrases like “binge watch”, “stream social gathering”, and so forth., are of latest origin, fueled by the recognition of exhibits that cater to the calls for of viewers. There was a renewed push in sourcing and creating location-specific content material by the 2 main streaming gamers, Netflix and Amazon Prime Video, who’re centered on rising markets and getting new content material in native/regional languages.

Diminishing Consideration Spans

Now allow us to get again to the important thing subject of “diminishing consideration spans.” If it was actually such an enormous downside, then how does one clarify the willingness of individuals to spend a lot time on films or leisure exhibits? Or those that love studying books of their free time: how do folks have the endurance to sit down and end a standard commerce paperback in a sitting or two? Why does the diminishing consideration span not come into play in such eventualities? We will solely assume that when folks benefit from the activity they’re doing, they’re much less bothered about time, and they’re able to spend their leisure time in having fun with studying, watching films, gardening, or every other pastime that they love.

An Attention-grabbing Conclusion

So, the important thing understanding is that whether it is one thing good and fascinating then the person is ready to dedicate their undivided consideration to it. This makes us come to a different fascinating conclusion: “A lot of the eLearning options which can be obtainable available in the market as a catalog course are boring or not catering to the eye spans of all customers/learners.” Then, as eLearning builders/designers, how can we make fashionable eLearning fascinating and fascinating in order that the learner isn’t bored and doesn’t mechanically hold clicking the “subsequent” button, with out truly studying something?

Making eLearning Participating To Counteract Consideration Span Points

There are lots of of articles on totally different web sites with concepts on how one can make eLearning participating and higher. Now the purpose to marvel is that if, with this as a core subject, these articles proceed to be written, and flagship occasions by a consortium of widespread eLearning distributors and coaching and improvement are carried out repeatedly, then why do most main eLearning modules not match the necessities? Why do organizations hold scurrying backwards and forwards with a number of distributors to get one thing related and correct? These are some questions that we have to ask ourselves as eLearning companies of reputation.

There is no such thing as a magic swap that transforms common PowerPoint-based coaching content material into an attractive eLearning course. Time, effort, and cash, and plenty of cautious planning and strategizing, goes into creating one hour of correct, audience-specific eLearning content material. There are a number of levels and elements concerned within the eLearning course of. I’m certain that the majority readers are properly conscious of the totally different levels of an eLearning undertaking, and I’m not going to bore you by repeating the identical right here. The main target is on how we are able to make eLearning higher and more practical!


We’re strongly vocal about our love for all issues microlearning. We’ve got helped a number of of our esteemed shoppers use microlearning to simplify longer and complicated coaching modules and current their staff with bite-sized studying modules. What’s vital to notice is that microlearning needn’t at all times work as the very best answer for all eventualities. However it might undoubtedly be good if extra organizations explored the usage of microlearning to simplify their eLearning options. Something that ranges from a few minutes to about ten minutes would simply fall within the ambit of microlearning. Ideally, 5 minutes is the candy spot, and it undoubtedly doesn’t tax the learners’ attentiveness an excessive amount of. Some tricks to observe:

  • Inform the learner upfront what they’ll study.
  • Use age-appropriate and audience-appropriate content material (visuals and phrases).
  • Don’t dump the whole lot into the 5 to 10 minutes of the working time of the microlearning unit.
  • Sequence and construction content material to kind an extended module with interlinked items of microlearning.
  • Give learners the pliability to decide on their items and study the items that they need. (That is based mostly on the group’s necessities and will not at all times work.)
  • Person Expertise and learner expertise are the 2 vital components that should be met! Don’t compromise on them.

We’ve got noticed that even common content material may be elevated with nice design aesthetics and a improbable Person Expertise for the learners, although the converse could not at all times maintain true. You’ll be able to have the very best content material, however if you’re not in a position to package deal and current it correctly, then you’re going to lose the attention-span sport.


YouTube is the one greatest studying useful resource obtainable for customers of the web. Although the adverts have now develop into actually tiresome, in the event you will pay for a premium account and skip the adverts, then there’s nothing fairly prefer it for having fun with the entire world of movies that come to you. Official YouTube channels of universities, Khan Academy, and people who like to share information have democratized the method of studying. However YouTube has additionally develop into a hub of misinformation. So, learners want to make use of their discretion and discover the fitting channels. Incorporate movies in your eLearning options. It may very well be SMEs talking on a subject, or a easy animated explainer video. A well-made video will certainly be a magnet for learners and enhance the retention of information.


Allow us to not deliver the poor goldfish into the image each time we discuss consideration spans. We, as eLearning specialists, must look into our design and content material philosophy and provide you with digital studying options that resonate with the learners. You probably have any inputs or options on the way you or your group are addressing the issue of diminishing consideration spans, do add your beneficial feedback under.

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