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eLearning Course Pricing: 8 Misconceptions



eLearning Course Pricing Myths You Ought to Know

Setting the correct value to your on-line course is certainly not a straightforward job. With so many components taking part in into it, out of your target market to the manufacturing prices, it may be arduous to know the place to begin. However it’s important to get it proper because the value is commonly one of many first issues potential college students have a look at when contemplating whether or not or to not enroll. A couple of frequent misconceptions about on-line course pricing can journey up even probably the most skilled eLearning entrepreneurs. Let’s check out a few of these myths and see how one can keep away from them when pricing your programs.

How To Keep away from eLearning Course Pricing Myths

1. Your Course Ought to Be Priced In accordance To Its Size

Probably the most frequent errors folks make when pricing their programs is basing the worth solely on the size of the content material. Simply because your course is ten hours lengthy does not imply it must be ten instances dearer than a one-hour course. Your college students are paying for the worth they’re going to obtain from taking your course, not the period of time it took you to create it. So do not get too caught up within the size of your content material when setting a value.

2. You Want To Provide A Low cost For Early Enrollees

It’s normal for on-line programs to supply a reduction for early enrollees, however this is not all the time crucial. The truth is, providing a reduction can really devalue your course within the eyes of potential college students. Should you do resolve to supply a reduction, be sure that it is not too steep. A small low cost is normally sufficient to entice folks to enroll with out making them query the worth of your course.

3. You Want To Provide A Fee Plan

One other frequent pricing mistake is providing a fee plan to your programs [1]. Whereas this would possibly appear to be a good suggestion, it could really find yourself costing you extra in the long term. Individuals who enroll in a fee plan are sometimes extra prone to cancel their membership earlier than finishing the course. This implies you will find yourself shedding out on cash that you’d have in any other case made if they’d paid in full upfront. Should you do resolve to supply a fee plan, be sure that it is interest-free and does not require any further charges. This can assist to make sure that you are not shedding cash in the long term.

4. Cheaper Programs Are Everybody’s Go-To

Simply because a course is cheaper does not imply it is preferable. The truth is, folks usually affiliate low costs with low high quality. So, in the event you’re promoting a high-quality course, do not be afraid to cost a bit extra. It is necessary to keep in mind that individuals are keen to pay for high quality. You’ll be able to justify why you set a sure value in your course primarily based on the worth it supplies. Simply ensure that your value is in keeping with the standard of your course. In case your course is actually beneficial, college students will likely be glad to pay a good value.

5. Solely Pay Consideration To Opponents

One of many first belongings you would possibly wish to do earlier than you set a sure value to your on-line course is to analysis your opponents. It is not unusual for entrepreneurs to solely have a look at what their opponents are doing and fully neglect about different necessary components. Competitor analysis is necessary, however if you wish to go a good distance, you must take note of the general market. See what individuals are really searching for and the way a lot they’re keen to pay for it. This information offers you a greater concept of easy methods to value your programs.

6. College students Solely Pay For Your Data

That is maybe probably the most harmful fable of all. Should you assume college students are solely paying to your data, then you’ll severely undervalue your programs. College students are paying to your data, sure, however they’re additionally paying to your expertise, your insights, and your capability to assist them obtain their targets. To not point out all these supplies you have put collectively, like worksheets, coaching movies, templates, and even checklists. All of those components are what make your programs beneficial. So do not promote your self quick by considering college students are solely paying to your data.

7. Your Time Is Your Solely Funding

One other frequent false impression is that your time is your solely funding on the subject of on-line programs. This merely is not true. Time is necessary, however there are different investments it’s essential to contemplate, corresponding to:

  • The price of any software program or instruments you utilize to create your course
  • The price of internet hosting your course on a Studying Administration System (LMS)
  • The price of advertising and marketing your course

All of those prices can add up, so remember to issue them into your pricing.

8. You Want To Recoup Your Funding Proper Away

Should you’re enthusiastic about how shortly it’s essential to recoup your funding, then you definitely’re possible going to cost your programs too excessive. After all, it’s essential to ensure you’re not shedding cash in your programs, however that does not imply it’s essential to make all of your a refund instantly. The truth is, it is usually higher to cost your programs pretty—primarily based on their values and the assets you used—and make extra gross sales in the long term. Needless to say it prices cash to accumulate new prospects. So even in the event you’re not making a revenue on every sale, you are still getting cash in the long term by buying new college students.


Pricing your programs does not need to be a guessing recreation. By busting among the frequent myths about on-line course pricing, you’ll be able to ensure that you are setting a value that is truthful for each you and your college students. With the correct pricing technique, you’ll be able to create a sustainable enterprise mannequin that works for everybody.


[1] 5 Questions To Ask When Deciding on An Training Fee System

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